Farewell Germany…But what about Daimler?

8 Jul

In the semi-final match, and in line with Paul the Octopus’ eerily correct predictions, the on-form German side crashed out of the World Cup against a formidable Spanish team. With one match to go to determine the third and fourth places in the tournament, the German team will be facing Uruguay before packing their bags and leaving the country.

Daimler AG generously sponsored the German team in its quest to win the Soccer World Cup on South African soil, while ignoring calls to acknowledge and pay reparations for its “sponsorship” of apartheid atrocities. As we’ve documented elsewhere on this blog, and assert in the lawsuit against Daimler and others, the South African apartheid security forces could not have carried out the crimes against humanity (of torture, forced disappearances, indiscriminate shooting, arbitrary detention etc.) without access to the products provided by Daimler and others — which they knew would be used in carrying out these crimes. Daimler may currently be paying for the transport and equipment of the German soccer team, but 30 years ago and beyond they were paid to provide transport for armed security forces in terrorising ‘non-white’ people across South Africa.

During the World Cup Daimler benefited from a contract to provide luxury buses for transporting teams and tourists.

As South Africa begins its dialogue about and evaluation of the legacy of the World Cup, maybe we should be asking Daimler whether it’s going to ignore its horrific apartheid-assisting legacy by jumping on a plane and leaving with the German team. Or will it face its past and commit to a legacy that compensates apartheid victims and survivors such as those represented by Khulumani? Will it build up those South African lives its vehicles were used to damage? And will it withdraw its threats to pull out of its manufacturing plants in the Eastern Cape?

Can the blood-stained “star of apartheid” begin to be cleansed and Daimler’s  reputation revived? Not without facing up to repairing the damage they helped create.

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One Response to “Farewell Germany…But what about Daimler?”

  1. Roy July 11, 2010 at 10:05 #

    So, Germany 3rd and Uruguay 4th. Daimler’s team not quite the best . . . will Daimler pull out of sponsoring the team? After all, it’s “the best or nothing”.

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